By Peter Bergman (MoneyAmped.com)
SERPutation
The image of a financial startup is essential to its success in the market. Not only does it need to ensure that it is offering better services than its competitors, but it also needs to make sure that its reputation is well maintained. A diminishing reputation can quickly lead to even committed traders moving on to another platform.
How Online Reputation Management Services Improve the Image of Financial Startups
Even though you can improve your service and make it best in the market, you will still need the help of a good online reputation management service to maintain your image. SERPutation is one such service provider that focuses on improving your overall perception online. In fact, here are a few ways that SERPutation can help improve your image as a financial startup.
Monitoring Review Platforms and Managing Your Public Image to Improve Credibility
An essential service that SERPutation provides to all of its financial startups is tracking review platforms to effectively manage your overall image. A negative review about your startup can be detrimental to your growth, and can immediately alienate a large chunk of traders who would otherwise use your service. As a result, SERPutation focuses on minimizing the presence of these types of review platforms, but also addressing the issues that the review brought up in the first place.
By minimizing the overall presence of these types of reviews, traders are more likely to use your service. However, it is also important that the issues the review brings up are addressed, ensuring that you have improved as a business and continuing to keep your dedicated traders engaged. They are also very careful to address complaints that individual traders have made. These can sometimes be more harmful to your reputation than major reviews, since their issues are on a more personal level. SERPutation will be sure to minimize the extent of these types of reviews.
Effectively Using Social Media to Build trust with Customers
Social media is possibly the most effective tool in building meaningful relationships with traders as a financial startup. You can engage with them on a more personal level, all while keeping them updated about changes or updates to your service. However, social media is also where many traders could post about their negative experiences with your service, which could gain a lot of attention. SERPutation will go through social media to find out when people are talking about your Startups and in what context. If they are saying something negative, they will quickly be minimized.
Furthermore, SERPutation will also help you reduce your cost per lead by optimizing your social media marketing plan. They will make sure that you are converting more lead through cheaper means, ensuring that you will not have to pay as much to compete with other startups.
Ensuring your App is more visible in App Stores
While it is important for your Startups to be more visible on social media and on search engines like Google, you should also consider your visibility throughout app stores. Having an app is one of the fastest ways to bring in more leads and keep them committed to using your service. However, appearing higher in the recommendations of relevant app stores can be a different challenge compared regular SEO. Fortunately, SERPutation has a team of professionals dedicated to ensuring that your app is easier to find in various app stores.
From promoting reviews from various users to optimizing the store page to help reach the top of the search page, there are various aspects to ensuring that your app becomes more visible. With the increased visibility, you can ensure more conversions and improve your overall image.
Publish Reviews on Leading Finance and News Websites
Building your brand’s image requires a lot more than just control over bad reviews, it requires you to have good reviews be more prominent online. And the best way that SERPutation manages to get good reviews to a wider targeted audience is by publishing them on various leading news websites.
Over the years of them working with different types of Financial Startups, they have strong ties various finance websites that traders consider credible. Reviews on these websites will not just bring in more traffic, but it will also improve your brand’s image. By submitting reviews to all of the major news websites that are related to finance, you will be able to maintain your image in the public eye. Furthermore, SERPutation can help with negative review removals from websites that only post bad reviews.
Final Thoughts
SERPutation focuses on improving every aspect of a financial startup’s overall image using its connections and skills in the industry. Along with having access to many the credible websites that focus on finance, there is also a greater focus on minimizing negative reviews and addressing the complaints that they make. As a result, your startups will not just appear more competent, but it will improve and offer traders a much better experience.
